Written by Brad on July 27, 2010 @ 3:22 PM. Yesterday, I was on my way home from Knoxville, TN after having a great time at the Get Motivated Business Seminar. After hearing speeches from Bruce Pearl, Rudy Giuliani, Zig Ziglar, and Gen. Colin Powell, I was in deep thought about how I could make a change in my life that could influence my work and my clients. [full article] Written by on June 9, 2010 @ 12:59 PM. Most worldwide businesses know the value of SEO. Ranking high in the search engines means very inexpensive traffic and a lot of it.
However, most local business owners struggle with whether search engine optimization is important for them. After all, their reach is seldom beyond the region around their physical location. So, why would they concern themselves with ranking high in the search engines?
Here are three reasons local business owners need to consider their position in search results.
[full article] Written by Brad on May 10, 2010 @ 4:09 PM. 
A quick Google search of "logo design" will yeild millions of results. Most of the top results are the "free logo maker" or the "$99 special". But are these top results in Google the best value for businesses?
Custom logo design is the beginning to a business‘s marketing success. While a good logo can't make a bad product or bad business instantaniously successful, a good logo is the fundemental corner stone on which the rest of the company should be built. I know that calling a logo the cornerstone of you business may seem like I'm putting a lot of emphasis on what most think is a small portion of your business, but consider this situation with me and see if you can follow my train of thought on the matter.
[full article] Written by Jonathan on May 5, 2010 @ 2:33 PM.  In an effort to help businesses improve the quality of their marketing materials, we're giving away $1,000 in services to three businesses who think their logo sucks. Now through May 31 we will be accepting submissions for bad logos. We will be using our Facebook fans feedback to help us choose the three worst logos to receive free or discounted services.
[full article] Written by on April 9, 2010 @ 3:35 PM.  We sometimes run into business owners who aren't sold on the value of having a website. Often, in an effort to "test" the value of a web presence, a small business owner will create a very scaled down site (sometimes only a single page) and do nothing about introducing the world to their new website.
Sometimes months go by and the search engines still aren't finding their site.
[full article] Written by Brad on March 8, 2010 @ 12:15 PM. For the past few months I’ve been thinking about writing a series of posts on the effect of marketing/advertising’s on our society. At the most basic level, much of the inspiration for my designs come from studying how people interact with the world around them, whether that be how they scroll a page on a web site, flip open a brochure, or look at signage in the mall. For that reason, I’m starting this series; we’ll see how many articles we can come up with. The first installment: Saturday Morning Cartoons.
[full article] Written by on February 25, 2010 @ 4:46 PM. Website redesign requires special skills. It's not the same as creating a site from scratch. There is a lot more that needs to be considered. So, I thought I'd share a little bit about how Crashbox Creative handles website redesign using a recent redesign of the Warren Lamb & Associates website.
[full article] Written by on December 2, 2009 @ 11:03 AM. Most people think layout and design is all about making your marketing materials look pretty. That's not surprising. Most designers think the exact same thing. But, great layout and design does far more than that.
[full article] Written by on October 7, 2009 @ 8:15 AM. If you know a little bit about search engine optimization or have read our post on SEO Basics, you know that the title and meta description are critical elements of ranking well in the search engines, but there's more to a great title and description than just SEO.
Wait! Where are My Title and Description
The title and meta description are both found in what web designers call the header of your page. It's just a little bit of code that a web developer puts into your website. The code looks like this...
<title>Title and Description for Marketing and SEO | Crashbox Creative, LLC</title>
<meta description>Title and description are for more than just SEO. They are the only thing that gets searchers to click to your site. Craft them carefully.</meta>
[full article] Written by on September 29, 2009 @ 2:55 PM. Problem: Need for More Content
Search engine rank is a key concern for Discount Online Parts. High search engine rank means more traffic for the outdoor power equipment dealer and adding more pages means more opportunity to rank well in search engines.
Solution: Add a Blog to the DOP Website
One of the best ways to add more content to a website is by developing a blog.
When regularly maintained, a blog continually adds pages to a site. Adding pages makes a website fresh, and that's something that search engines like. Each page gives us the opportunity to optimize another page for ranking in the search engines.
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