Case Study: Blogging Drives Sales
Written by on September 29, 2009 @ 2:55 PM.
Problem: Need for More Content
Search engine rank is a key concern for Discount Online Parts. High search engine rank means more traffic for the outdoor power equipment dealer and adding more pages means more opportunity to rank well in search engines.
Solution: Add a Blog to the DOP Website
One of the best ways to add more content to a website is by developing a blog.
When regularly maintained, a blog continually adds pages to a site. Adding pages makes a website fresh, and that's something that search engines like. Each page gives us the opportunity to optimize another page for ranking in the search engines.
In addition, a blog provides customers with information they are seeking. Buyers trust sellers more readily when the seller has proven that they have the buyer's well-being in mind.
We established a blog to accomplish both these things for Discount Online Parts.
Result: Increased Sales
One of the blog posts hit #1 on Google within a couple weeks. A prospective customer read the post, went to DOP's website, and made a purchase.
Discount Online Parts was thrilled about the impact of their blog.
The customer found some helpful information about the part and found the part at a great price. Discount Online Parts not only made a sale, but, most likely, a return customer when other parts are needed.
