Written by on September 22, 2009 @ 1:21 PM. Emarketer.com has released their study on where marketers are moving their marketing budgets, to ride out the economic downturn. The biggest moves in 2009 were to use electronic marketing tactics more.
Biggest Marketing Increases
According to the 2009 Media Survey Results & Analysis released by Emarketer.com,
- Investment in email marketing (emails and e-newsletters) is up 40%
- Interactive (blogging, social media, etc.) is up 31.3%
- And search marketing is up 23.5%
[full article] Written by on September 9, 2009 @ 12:04 PM. We design a lot of websites, and there’s one thing our clients are always asking about... SEO.
SEO basics boils down to two things: On-Page Optimization and Link Building.
On Page Optimization
On page optimization is about getting the right keywords on your site and getting them in the right positions on your page.
 The Right Keywords
Great keywords have two qualities. 1) Lots of people are searching for the terms, and 2) the terms bring people to your site who are actually interested in what you have to offer. If either of these conditions is missing, you don’t have a great set of keywords.
For example, the keyword phrase “healthcare” gets millions of searches every month. If your golf pro shop ranked high for that keyword phrase would get millions of views. Unfortunately, most of those visitors would not be interested in your pro shop. Even those who enjoy golf wouldn’t be interested because they’re searching for healthcare at the moment.
On the flip side, if you target the phrase “callaway golf club clone” as your keyword phrase, you’re definitely targeting the right group of people, and you might even rank #1 for this phrase. The problem is that no one is searching for it. If no one is searching for the term. You get no traffic.
You need to find a nice balance between these two factors to have an effective set of keywords.
[full article] Written by Brad on September 1, 2009 @ 11:33 AM. 4 Suggestions for Marketing from the American Marketing Association.
A recent survey from the AMA (see full survey here) picked the brains of marketers from around the country. The result boils down to 4 key concepts to get the most out of your marketing now and into the future.
1. Focus on your company’s message, not your price point
Sales are temporary. If you cut your prices now, you send the message that your product has always been overpriced. Instead, focus on what makes you different and valuable in your industry. Take a close look at your current message to see if there is a better way to connect with your target market.
[full article] Written by on August 25, 2009 @ 12:10 PM.  Several clients with brand new sites have emailed me asking why the can’t find their site in Google. So, I thought I’d take a little time to address that.
When Does Google Index?
Typically, Google’s spiders are on about a 10-day rotation. Every 10 days they’ll come back to your site to see if anything has changed. If something has changed, they’ll plan to come back in another 10 days. If nothing has changed, the spider will figure he doesn’t need to come back as frequently.
[full article] Written by on August 14, 2009 @ 9:08 AM. The new Crashbox website is live and we’re pumped.
More Services Than Ever Before
We’ve added a host of products and services to our quality web design, logo design and branding. Now you can get electronic newsletters, SEO, professional copy writing, print media, and lots more.
[full article] Written by on August 1, 2009 @ 10:33 AM. Having a full-service design team gives your company more than just the convenience of one-stop-shopping. A full-service design firm gives your advertising both time savings and consistency.
Saving Time
The internet makes communication fast and easy, but that doesn’t change the fact that collaboration across the country or around the world slows down the progress of projects. While other firms are chatting via Skype and sending files with email, we simply turn a computer monitor around and ask, “What do you think of this?”
[full article] Written by Jonathan on May 19, 2009 @ 2:24 PM.  We're currently working on marketing materials for SecureTest Alarms who is looking to expand in the home security and business security industry. We've just released their temporary site which will function until their full website is complete.
The next step is underway: brochure design is coming soon. Written by Jonathan on February 2, 2009 @ 10:50 PM.  One of my favorite local photographers has always been Mountain Photographics. I was thrilled when Peter contacted me about redesigning his site. We completely redesigned his website as well as built a custom management system that allows him to maintain his website entirely on his own. Check out the amazing architectural photography of Mountain Photographics. Written by Jonathan on January 16, 2009 @ 4:19 PM. © It's been a very long time since we've had any "news" but that doesn't mean we've taken a three month vacation over here at crashbox. Lately we've been working on many behind-the-scenes projects.
Recently we launched a custom built calendar/scheduling program for Cornerstone Christian Fellowship. The site allows them to schedule ministry staff, workers to request schedule changes, and emails each worker a few days before they're scheduled to work. Pretty slick stuff and they've already rolled it out and started using it with staff and workers.
We've also just completed a "personal website" project that will allow anyone to have their own personal/family website. Currently, the personal site includes a photo gallery and a blog, but we will continue to add new features. If you've ever wanted a personal site, but didn't want to take the time to set it up or build it, contact us and we will see if our new personal site will work for you.
Lots on the table, so check back soon. Written by Jonathan on October 3, 2008 @ 2:39 AM.  We've launched our biggest and best e-commerce site, Discount Online Parts. They offer a huge selection of outdoor power equipment parts - over 200,000 to be exact. Their site needed to be expandable to cover multiple lines of products and an unending number of parts. We built a completely customized management system. Additionally, we built a custom cart, and secure checkout process. Throw in a little SEO and you have one great site. Check out the Discount Online Parts site to view their full line of concrete saw parts, lawn mower parts, and snowblower parts. |
